Evaluation 2: How effective is the combination of my Main and Ancillary products?

I have produced a voiceover for this task, which will play over my trailer, featuring images of my final poster and magazine cover. I have explained the effectiveness of my overall campaign, and how I have used synergy to combine my three products.
Script:

Production Company Logo -
Overall I think our production company logo follows the generic conventions of production company logos in terms of the thriller genre, by following the generic colour scheme of black, white, and red. It also appeals to our target audience as they would be aware of the topics mentioned (e.g. psychopaths, death, murder and mystery) because their generation is interested in films about these topics, as society is becoming more violent, therefore they are able to notice and understand the connotations.

Household Setting -
As our film is set in a homely environment it portrays Scarlett as a normal citizen, which then makes the audience feel uncomfortable as your home is usually a secure and comfortable environment and will scare them into believing that anyone can be after you. Many other thriller films such as "The Purge" and "The Strangers" are set in household settings. I repeat showcasing this home environment in my film poster by using a main image of my front door slightly open, to connote a welcoming presence but at the same time uncomfortable because of the creepy Santa face.

Christmas Theme -
Our film is a twist on a normal family Christmas film, allowing older generations who no longer get excited about Christmas to have something to look forward to. The theme of Christmas is clearly shown in all of my texts, due to the props; presents, wrapping paper, Christmas tree, etc. Costumes; Santa Claus. All my products fit together well as a set, and through the consistent use of Times New Roman font and the Santa costume, it all works together as synergy.

1st Intertitle -
Our first intertitle is a perfect representation of our storyline as this is the whole basis of our film. The story is about how Scarlett Rosewood's childhood friends were put on her "naughty list" as they didn't attend her Christmas party 6 years ago, therefore this sparked her inspiration for a holiday-themed revenge plot.
The question asked throughout the film is "what happens if you're on the naughty list?", therefore by including this intertitle, not only is the audience given a clue to the plot but it also creates a sense of fear in the audience. Yet, it many thriller films audiences see the antagonist directly tormenting the victims, therefore ours challenges this idea, as throughout the trailer audiences are unaware what happens to the guests, although you know that they were tied up and are also seen running freely, you know that whatever Scarlett is doing to the guests it isn't pleasant. However, I did not include any scenes of direct harm as our trailer is left on a cliff-hanger; what happens to the guest, do they die? It, therefore, conforms to the generic conventions of thriller trailers to leave the audience wondering as this entices audiences to see the film in cinemas to find out the outcome. This same line is used in my film poster 'Are you on the Naughty List?' and the word 'you' created a direct address with the audience. This is intended to grab my audiences attention by making them question not only the film but themselves as well. Also by having the word 'you' coloured red connotes danger and fits in with our thriller theme of black, white and red.

4 Split-screen -
One of my favourite special effects used in the film is when the guests all wake up after being drugged, as they are all trapped in small rooms and can't escape there must be a way for the kidnapper to check on them. So I thought of the idea to add the strobe effect in premiere pro, by changing the strobe colour to black, increasing the random strobe probability to 80%, add overlaying a glitching sound effect this gave us the final effect of a glitching security camera. I really like this idea as a special effect as it makes the audience feel uncomfortable as its like they are watching the guests wake up along with the villain. The effect also connotes the theme of broken and the house is just as much as broken as Scarlett's mind. Another aspect of my 3 products which could imply breakage is my film poster, by adding a cracked glass effect to the word 'NAUGHTY' in my title, this then connotes danger and disorientation.

Torture -
Throughout our trailer we see many links towards torture without actually witnessing them, for example the guest scenes. We see multiple shots of different guests either screaming, running, or unconscious, this tells the audience that they are being tortured or tricked without the audience actually seeing these scenes in the trailer. This links to my magazine front cover because I've reference films of a similar nature. For example a film called 'Incurable' is centred around death and violence and links in great with my film which is why I think it was a good idea to refer to it.

Overall I think that my combination of my three products is successful, by using synergistic elements such as, the font style, colour scheme (black, white, and red), and the title. I have used stereotypical thriller conventions such as mise-en-scene of satanic symbols, drugs, and narrow corridors, and low key lighting thought all 3. By lowing the brightness of my main images in Photoshop, all 3 of my products share the theme of low key lighting.