Evaluation 3: What have you learnt from your audience feedback?

Trailer:

WWW:
Good editing
Cross cutting, at the beginning with the flashbacks to Rosewood's childhood
Split screen, guests waking up from being drugged

EBI:
Include more quick shots (1sec)
Add more dialogue
More sound effects
More camera movement
Add more emphasize to dinner scene
More intertitles
Alter the 'who are you?' moment
Film the drugging of the drink

We were very pleased with the feedback we got through social media (Twitter), the majority of the comments being positive, with certain words frequently being used such as 'spooky' and 'creepy'. However we also received some constructive criticism to make our trailer slightly faster, which we also receive from our teachers (as you can see above) and acted upon immediately. 

Change 1: Include more quick shots

In our second draft we added a close up of the kidnapper's hand creeping around the door, which will cause the audience to feel scared and creeped out because even thought you can infer that its Santa's hand because of the sleeve, it doesn't give away who it belongs to. This new shot in our trailer, like many others, was sped up. We chose to speed up certain shots to change the pace of the trailer so it was stereotypically fast paced like other thriller trailers. Now, along with a couple others, we have included more quick shots.

Change 2: Add more dialogue
The original trailer had no dialogue other that Phoebes call for help, distant screams, and heavy breathing, so we decide to add a voice over. The voice over was of Alice and I reciting a dark poem from Catherine Fisher's book, Songs of Sapphique. The tone of voice was slow and low pitched to create an eerie atmosphere.
“Walls have ears.
Doors have eyes.
Trees have voices.
Beasts tell lies.
Beware the rain.
Beware the snow.
Beware the man
You think you know.
-Songs of Sapphique”
I think this added a whole different mood to the product as it linked in with some shots, for example when we say the line "Beware the snow" at the same time, Scarlett pours the drugs into the guest's drink. The 'snow' could be a metaphor for the mysterious white powder Scarlett uses to drug her guests.

Change 3: More sound effects
Before we improved our product, the waking up scene in the trailer was played over the eerie background music with no visual effects. So I thought of the idea to add the strobe effect in premiere pro, by changing the strobe colour to black, increasing the random strobe probability to 80%, and overlaying a glitching sound effect this gave us the final effect of a glitching security camera.

Change 4: More intertitles
Our second draft included only one intertitle "Are you on the Naught List?" with no reviews or ratings from companies or critics, this therefore can effect the success of our trailer because by including a review or rating can increase the popularity of the film as more people will want to see a 5 star film rather than one with no rating. So we added an intertitle reading

Change 5: Alter the "Who are you?" moment
This was one of the biggest changes to our trailer. Originally, to introduce Santa, we did a simple vertical pan with a voice over saying "Who are you?" but we didn't like the effect it gave of so we decide to change it. Instead we placed in a few separate shots of different parts of Santa, first his feet, second his hand, then finally his face, where the new voice over will say "Beware the man, you think you know"