Film Trailer Research

Avengers Assemble

Camera

• Birds-eye shot shows the city destroyed - connotes danger.
• Longshot of people running past the camera in terror - means something terrible is chasing them.
• High angle shot of Thor attacking Captain America - connotes Thor has more power over CA.
• Low angle shot looking up at Loci - connotes dominance over everyone else, supports the fact that Loci's evil.

Mise-en-scene

• City is modern therefore it's either set in the current time or what was expected of the future.
• Characters are shown with weapons and are wearing superhero suits - this supports the idea of action and adventure film compared to others.
• Guns, tanks, and soldiers - connotes that this is a serious catastrophic event.
• Huge crowds of people - connotes that the sixe of the event is immense and involves everyone in the area.

Sound

• Loud low pitch music in the background
• The music is similar to a heartbeat making the scenes more dramatic
• Voiceover used to direct the trailer
• Amplified Lightening strike when Thor raises his hammer - connotes his strength and power.
• Bruce Banner (hulk) says "We're not a team, we're a time bomb" this tells us that at some point in the film the avenger will break up because of a serious problem.
• Amplified sound of smashing glass - connotes danger and destruction.

Editing

• Fast paced cuts are used to make the trailer seem quicker and more exciting - connotes action.
• Slow motion shots of explosions - connotes uncontrollable violence
• Slow motion shots of Captain America hitting a punching bag off the hook - connotes his strength and power.
• Slow motion shots of the avengers walking together - connotes their power and authority as a group.
• Mavel's logo is shown in the centre of the screen, this way watchers can see it clearing and it will soon click that this is a good film to watch as marvel have produced many films which have made billions
• Shot-reverse-shot of Black Widow and Hawkeye talking, BW is helping H - breaks the gender stereotype of men saving the woman. 

Woman in Black

Camera

• Close up of peoples faces to show the terror in the character - making the audience worried even though they haven't seen what they're scared of yet.
• Tracking shots are used to follow the characters when they're running away, shows a tracking shot of the protagonist running away from fear - this scares the audience because the protagonist is usually the hero in the film but is also terrified and running away themselves.
• Long shot of a long corridor slowly getting closer and closer to the end door but is cut off - creates suspense and because it is cut off suddenly and not faded, viewers dont have time to act upon what they saw.
• High angle shots of victims - connotes how weak and scared they are compared to the Woman in Black.

Mise-en-scene

• Old fashion clothes from 1910 and transport used was carriages pulled by horses -  protagonist is a lawyer and wears upper class clothing, however other people in the town are working class - connotes his superiority, however not towards the WIB
• Woman in Black's house is a traditional old styled abandoned house in the middle of no where - popular convention in horror films - usually haunted or other bad things happen inside the house.
• Fogged up and dirty windows - makes the viewers want to know what's behind them.
• Dark colours used to give the trailers a scary atmosphere - connotes dark things like death, spirits, and horror
• Small foot steps are seen which is evidence of a supernatural presence, however they are of a child's feet made from blood - adds to the eeriness of the trailer. 

Sound

• Childs voice sings poems and lullabies making the trailer seem eerie and gives it a haunted theme - a popular convention of horror films.
• Burst of sound used to scare viewers
• Only a small part of the story is mentioned - makes the viewers want to watch the rest.
• Peaceful music ends when protagonist enters house - connotes that all sense of security has gone and bad things are going to happen.

Editing

• Light flashes to represent lightening - creates suspense
• Constant scene changes create a build up - keeps audience on the edge.
• Sequencing of two shots showing protagonist closing door - allows the audience to see from a different point of view.
• Shot of main actors name "Daniel Radcliffe", written in white on a black screen with a smoke affect. - lets the audience know who the main actor is and it would attract fans of his previous work - smoke represents fire which connotes danger, smoke also connotes death (cigarettes), and mystery.